Joe, Seth, and Marty met at Stony Brook University, played hockey together, and have been running a business together for more than forty years. They always loved the game, but they never imagined they'd build a rink of their own.
Then came March 2020. Rinks shut down. Kids had nowhere to play. The three of them started sketching out something simple: an outdoor space behind the office where local teams could skate, safely, in open air.
Within months, the first version of Flexible Arena was up. In a time when almost nothing felt normal, it became one of the few places teams and players of every age could still show up and play.