Puck Partners is a sponsorship program from Flexible Arena and Flexible IT that allows local businesses to place their brand on the hockey pucks used every day during practices, games, and training sessions.
Instead of logos on boards or disposable promotional items, participating businesses supply the pucks that are actively used on the ice and often taken home by players and families.
Each puck is co-branded with Flexible IT, which manages design, production, and distribution.
Every day at Flexible Arena, hundreds of skaters take the ice. Each of those moments relies on one simple, often overlooked object: the hockey puck.
Most advertising initiatives are passive. Logos on boards are seen briefly during games and then fade into the background. They are easy to ignore and easy to forget.
A puck is different.
It is handled constantly. Passed, shot, retrieved, and reused by players, coaches, officials, and trainers. Puck Partners is built on a simple idea: when your brand makes the game possible, visibility becomes a byproduct of usefulness rather than interruption. You are not just advertising; you are enabling the experience itself.
A hockey puck is not promotional clutter.
It is essential equipment.
That changes how people perceive the brand behind it.
When a business supplies the pucks used during practices, games, and training sessions, the brand becomes associated with:
Access to ice time
Support for youth development
Commitment to the local community
That association carries far more weight than a logo someone sees once and forgets.
Hockey pucks do not stay at the rink.
They end up:
In hockey bags
On desks and shelves
In garages and driveways
They are used for off-ice practice. They become souvenirs. They stick around. This means your brand travels home with families, not as junk mail or an ad, but as a valued tool connected to a positive experience.
That repeated, physical presence inside the home is something digital ads and billboards simply cannot replicate.
Puck Partners is especially effective for local businesses built on trust, reputation, and word-of-mouth.
Pediatric dentists, orthodontists, physical therapists, and recovery specialists naturally align with youth athletics and family life.
After games and practices, families go somewhere together. Being top-of-mind matters, and a puck in a hockey bag keeps your name in the conversation.
Puck Partners are recognized both inside the arena and beyond it.
Each partner receives:
A featured backlink from FlexibleArena.com and FlexibleIT.com
Inclusion on the official Puck Partners list
An optional Puck Partner badge for use on your website
Permanent display of your branded pucks inside the Flexible Arena bar area
Together, these digital and in-arena placements extend visibility well beyond the ice and provide lasting recognition for participating partners.
Join other local businesses supporting the community while gaining real, visible exposure.
Local businesses supporting youth sports and community access at Flexible Arena.
Flexible Arena is an outdoor ice rink in Hauppauge, New York, built to maximize access to ice time for youth programs, adult leagues, first responders, and local organizations.
All rink time is completely free during both the winter and summer seasons. What began as a way for people to safely access an outdoor ice rink during COVID has grown into a facility where teams of all ages and skill levels can get the extra ice time they need without cost becoming a barrier. Hockey is one of the most expensive sports to play, and Flexible Arena removes that barrier entirely for families across Long Island.
Puck Partners is one of the ways Flexible Arena keeps ice time accessible and supports the people and programs that rely on it every day.
